Topics to be presented include:
- Digital Marketing - understanding the analytics and keeping it cost effective
- Sports betting - how tracks can thrive or survive in the new gaming environment
- Insuring the integrity of the sporting contest
- Consistency and transparency in racing regulation
- What instant racing brings to the table
- New racing initiatives - are the up-close and personal opportunities at tracks and farms translating to growth for racing?
- Visually representing horse racing - what the great campaigns look like
- Cryptocurrency - coming to a track near you?