Safety, Welfare, Public Perception: Thriving in a New Environment

Topics to be presented include:

  • Keynote presentation from Jim McInvale: Changing the marketing paradigms in racing
  • A view of racing’s past, present and future from Hall of Fame trainers Bob Baffert and Todd Pletcher
  • Racing surfaces: Continuing the quest for the safest racing surface
  • The digital age of the equine breed registries
  • Effectively managing racing’s social media
  • Increasing participation in racing from the commercial breeding sector to racehorse ownership at the track
  • The benefits of bringing racing to the mainstream media
  • The grading of stakes races in North America: A look behind the scenes