Chief Revenue Officer/President - NYRA Bets
The New York Racing Association, Inc.
Chief Revenue Officer President of NYRA Bets - NYRA TV Tony Allevato is responsible for overseeing NYRA Bets, NYRA's national Advanced Deposit Wagering (ADW) platform; and for the format, content, talent and all production elements of NYRA's television programs.
Allevato joined NYRA in 2016 from High Hand Media, based in Los Angeles, where he served as Owner and President of the Sports Television, Racetrack Marketing and Digital Media Production company. His clients included NYRA for which Allevato oversaw the launch and rebranding of NYRA Rewards to NYRA Bets, which debuted at Saratoga's 2016 racing meet.
For NYRA, Allevato was responsible for obtaining regulatory gaming licenses in various states and for transitioning the regional MSG Network television programs from taped shows to the critically acclaimed multiple "live" shows, Belmont Park Live & Saratoga Live. Also, he negotiated a national television rights deal with Fox Sports to air more than 80 hours during the 2016 and 2017 Saratoga race meets, which represents the most extensive national TV rights deal in racing history. Allevato also negotiated a 50- hour regional network TV rights deal with Altitude Sports network that aired Saratoga Live during the 2016 season; and launched Saratoga Live on the NYRA HD App that is available on IOS and Android and ROKU, and soon on Xbox, Playstation 4, Amazon Fire and Apple TV.
Allevato has spent much of his career building state-of-the-art wagering and television production platforms for a variety of sports organizations. While at High Hand Media, he oversaw ADW marketing, inter-track TV production and out-of-state wagering revenue at Los Alamitos Race Course in Cypress, CA. Also, he introduced and implemented new strategy for video content for ORF.com; and served as Coordinating Producer for the launch of The Jockey Club Tour series for FOX Sports 1.
Previously, Allevato served as Coordinating Producer at the NFL Network, where he oversaw day-to-day operations of the network's flagship show, NFL Total Access. Prior to that, Allevato was the first production hire for TVG, rising to its Executive Vice President Television/Executive Producer. In other roles, he was Feature Producer at KCBS News of Hollywood, CA as well as Executive Producer/Broadcast Media Liaison at Hollywood Park in Inglewood, CA.
Allevato began his broadcasting career as Assistant to the Producer at ABC Sports in New York, where he served as Production Assistant, Researcher and Assistant Producer of two landmark shows, Wide World of Sports and Monday Night Football.